BLACKSBURG 鈥 People lined up in the rain outside of the new Crumbl Cookies in Blacksburg on Friday, waiting to try a treat from the chain鈥檚 first location in the area.
Crumbl held a soft opening Thursday, followed by its grand opening Friday, for the new store located at 884 Prices Fork Road. Owner Patrick Gardner, who also owns the Lynchburg location and the soon-to-be location in southwest 麻花视频 County, fell in love with Crumbl when his son took him to one in Georgia a few years ago. He hopes to open the location in 麻花视频 this fall, he said.
鈥淚 think I鈥檓 a very good judge of sweets and stuff,鈥 he said. 鈥淚t was literally so delicious, and I started talking about it for five years.鈥
Patrick Gardner owns the Blacksburg Crumbl location, as well as the Lynchburg location and the 麻花视频 territory.
Founded in Utah in 2017, Crumbl is a dessert franchise with nearly 1,110 locations across all 50 states, Canada and Puerto Rico, according to the company.
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The store鈥檚 atmosphere and the excited customers was another thing that appealed to him, he said. He met with the former owner of the Lynchburg store and bought it in August.
Customers crowd inside of the Crumbl store in Blacksburg during its grand opening Friday.
Gardner said Friday that he鈥檚 heard from a lot of customers who have been waiting and are glad the store is finally open. He鈥檚 had some satisfied first-time Crumbl customers come through, too, he said.
鈥淭he community support is just amazing,鈥 he said. 鈥淓verybody鈥檚 talking about how excited they are.鈥
Crumbl offers a rotating menu with new flavors each week. For its opening week, the Blacksburg store served up chocolate chip cookies, rainbow sprinkle sugar cookies, blueberry cheesecake cookies, cookie dough cookies and chocolate cake cookies, as well as tres leches and strawberry cakes. Crumbl announces weekly flavors through social media on Sunday evenings, and current menu options can be found on
Cookies and cakes on Crumbl鈥檚 menu are displayed during the Blacksburg store鈥檚 opening week. The rotating menu changes flavors each week.
Prior to the Blacksburg store opening, Crumbl fans in the 麻花视频 and New River valleys sometimes opted to drive to the franchise鈥檚 locations in Lynchburg or Bristol. Alannah Vest and Nicholas Rainsbury of 麻花视频 are two such fans. Having one in Blacksburg is a lot more convenient, Vest said.
鈥淪ometimes we鈥檒l go to Lynchburg to go to that Crumbl,鈥 Rainsbury said as they waited in line at the Blacksburg store鈥檚 grand opening Friday. 鈥淲e saw this one was opening, and it鈥檚 closer. I鈥檓 going to Tech next year, so we just wanted to see if it was going to be as good.鈥
Vest planned to order the blueberry cheesecake cookie. Her favorite from past menus is the raspberry cheesecake cookie, she said, and Rainsbury鈥檚 favorite is the strawberry shortcake cookie.
鈥淚 love the excitement behind it because, like I said, it really is good,鈥 Gardner said.
Crumbl in Blacksburg is open from 8 a.m. to 10 p.m. Monday through Thursday, and from 8 a.m. to midnight Friday and Saturday.
