Last session, the Virginia House of Delegates and Senate introduced companion bills to legalize and license online gaming, commonly referred to as iGaming. Virginia was among several states contemplating similar measures amidst a dramatic rise in consumer popularity in states with legalized iGaming 鈥 and to establish a clear regulatory framework for an activity that is already occurring in Virginia, largely through illegal and unregulated operators.
With more than 30 years of experience addressing gambling addiction and advising policymakers, I know a legal, regulated online gambling market is significantly safer than the unregulated alternatives. Virginia has a unique opportunity to set a new gold standard for consumer protection 鈥 one that could become a model for other states.
As Virginia continues to consider legalizing iGaming, it鈥檚 essential that responsible gambling remains at the forefront of the conversation. While some critics 鈥 often tied to traditional gambling interests 鈥 raise valid concerns about the potential for increased gambling problems, they must also acknowledge a crucial truth: account-based online wagering is driving a quiet revolution in player protection and responsible gambling. And for the first time, Virginia is beginning to invest meaningfully in publicly funded prevention, treatment, research, and recovery services for problem gambling.
People are also reading…
Unlike unlicensed online platforms that may appeal to minors and operate with zero consumer safeguards, licensed and regulated online gambling environments offer a unique opportunity to squeeze out illicit platforms while promoting a safe alternative for the thousands of consumers seeking this form of entertainment.
Data is transforming responsible gambling. Regulated online gambling platforms are using sophisticated data analytics and technology to detect signs of problematic play and intervene before harm occurs.
For example, the New Jersey Division of Gaming Enforcement directs operators to monitor player behavior for indicators of potential gambling harm 鈥 such as rapid betting, chasing losses, or long sessions 鈥 and to take proactive steps when risky patterns emerge. Virginia should follow suit. By evaluating variables such as frequency of play, deposit levels, and time spent gambling, licensed operators can identify warning signs early and reach out to at-risk individuals before a problem escalates.
Technological advances are also empowering individuals to manage their own play. Many online platforms now offer robust limit-setting tools, allowing players to control deposits, spending, and session length. Budget calculators and personalized activity dashboards promote transparency and healthy habits. Meanwhile, innovations in digital health, such as teletherapy, recovery apps and gambling-specific blocking software, are making world-class treatment services more accessible than ever.
Self-exclusion programs, too, have been reimagined in the digital era. Secure, encrypted enrollment systems now allow players to voluntarily ban themselves from all licensed operators in a state and even across the country. Research from other states shows that individuals who use illegal platforms are often those who鈥檝e already self-excluded from legal options 鈥 a clear sign that illegal operators are targeting the most vulnerable.
That鈥檚 why regulation matters. While legal iGaming platforms are required to verify age and identity, unregulated sites like Stake and Bovada allow users to sidestep safeguards with little more than a checkbox. These platforms are already attracting Virginians and actively undermining consumer protections. Bringing players into a regulated environment is the best way to ensure fairness, transparency, and safety. Regulators must enforce strict responsible gambling standards and provide public education to help consumers distinguish between legal and illegal operators.
The commonwealth should also utilize the Internet Responsible Gambling Standards developed by the National Council on Problem Gambling (NCPG) over the past decade. These standards promote informed decision-making, responsible marketing, and support for players at risk. Independent audits and certifications ensure compliance and foster a culture of continuous improvement. Virginia should make adoption of these standards a baseline requirement for any new iGaming framework considered during the next legislative session.
Virginia has made important strides in the past four years to build publicly funded problem-gambling services, but more work remains. A comprehensive public health approach must be central to any gambling expansion. Gambling addiction is a complex issue, shaped by biological, psychological, and social factors. Addressing it requires sustained investment and cross-sector collaboration.
Technology has revolutionized responsible gambling online, enabling more effective identification and prevention of problem gambling behaviors. Through predictive modeling, technological innovation, industry collaboration, consumer education and stringent regulatory measures, the regulated online gambling industry is making strides toward ensuring a safer and more responsible environment for all players. By harnessing data and regulatory best practices, Virginia can lead the national conversation on responsible gambling this year and create the nation鈥檚 strongest, most consumer-protected iGaming market.
